MSN Partners With WhatOnEarthIsGoingOn- Cause Marketing

The portal doesn’t seem to be live yet.

As cause marketing gains popularity, MSN aims to help it along. The company announced last week that it would partner with WhatOnEarthIsGoingOn to create an online community by which brands can connect with consumers through issues they find important.

The whatonearthisgoingon.msn.com portal will tap MSN’s existing user base to create an online community where they can learn about and act upon social issues. The site will then target them with relevant marketing programs from “like-minded brands.”

Link

Attend a timely and thought-provoking introduction to the important changes underway as Microfinance comes of age.

Not sure if this is limited to Yale alums but sounds interesting:

Microfinance lending institutions have traditionally been recognized for making small loans to the poor in developing countries a market considered too small, too expensive, and too risky for conventional lenders. Repayment rates, however, have been remarkably high, and over the last few decades this market has quietly grown to include more than 10,000 micro financiers around the globe, providing around 17 billion in capital. Conventional lenders have taken serious notice and this market is estimated to grow to over $250 billion in the next 10 years.

Our distinguished panel of experts and practitioners will address these important developments from the perspective of global capital markets, governments, and NGOs, and will examine the various opportunities, pitfalls, and ethical implications of whether it is possible to balance financial return and social responsibility.

This idea exchange will continue the important dialogue on Markets and Microfinance begun by faculty and alumni in the SOM Alumni Magazine, Q2. We look forward to seeing you at this special event!
Program Schedule

6:30 7:00 pm Reception and Networking (Saybrook Room)
7:00 8:00 pm Discussion and Q&A (Trumbull Room)
8:00 8:30 pm Reception Continues (Saybrook Room)

Featured Panelist

Deb Burand, former Executive Vice President, Grameen Foundation;

Mary Ellen Iskenderian, SOM 86, President and CEO, Womens World Banking;

Dean Karlan, Assistant Professor Economics, Yale University;

Christian Novak, Microfinance Institutions Group-Debt-Products, Morgan Stanley.

Additional Info/Contact: To register: http://events.som.yale.edu/index.php?eventid=376

Multinationals Fight Climate Change

Here’s an interesting little initiative that I just read about in the New York Times– it’s called the Carbon Disclosure Project and it involved 11 multinational corporations trying to address the issue of climate change:

The companies in the program, called the Supply Chain Leadership Collaboration, include giants in their sectors like Cadbury Schweppes, Dell, Nestlé, PepsiCo, Procter & Gamble and Tesco.

The venture is being coordinated by the Carbon Disclosure Project, a British nonprofit organization that helps companies and investors to cooperate in the battle against climate change.

Link

Charity Gift Cards

The idea of charity gift cards has been around for a while but a major hurdle was the lack of legitimacy with regards to the authenticity of several of the outlets that are dabbling in this space. This New York Times article sheds some more light into charity gift cards and names a few of the bigger players.

“This is a movement that has exploded in the last year,” said Trent Stamp, president of Charity Navigator, a Web site that uses information from federal financial filings to evaluate charities.

Link

Google.org Provides Guidance

DotOrg officials said they had decided to spend the money on five initiatives: disease and disaster prevention; improving the flow of information to hold governments accountable in community services; helping small and medium-size enterprises; developing renewable energy sources that are cheaper than coal; and investing in the commercialization of plug-in vehicles.

Link to NYTimes article

Invitation to New York Women Social Entrepreneurs’ January Event

Passing this message along:

New York Women Social Entrepreneurs (NYWSE) is a group of women that is forming to share experiences, insights, support and ideas related to social change and entrepreneurship. We are the New York chapter of Young Women Social Entrepreneurs (www.ywse.org).
For this gathering, we invite you to join us to discuss the power and pitfalls of networks. Today the question is not, “Is there a network I can join?” Instead, we find ourselves wondering, “What network should I join? Which one will provide me with the best fit?”

While in the process of finding a community, have you made sure to ask yourself:

* What do I want in a network? Fundraising ideas & connections?
* What can I bring to the table?
* What is my personal mission?
* Who do I wish to meet? A business partner? A mentor?

Join us at Yasmina Zaidman’s house, NYWSE co-founder, on January 24 at 7:00 P.M. for the first NYWSE gathering in 2008.
Come and share your personal experiences in finding support, seed funding, mentorship, friends, and much more within a network, and on your own.
Know someone else who would be interested in this event? Invite her!
Please email natalia.oberti_noguera@aya.yale.edu to confirm your attendance and receive directions.
From all of us at NYWSE, we look forward to seeing you and wish you a very happy new year!

A Step Back For OLPC- Intel Pulls Out

According to the Wall Street Journal, Intel has pulled out of the One Laptop Per Child partnership, citing disagreements with founder Negroponte.

“We’ve reached a philosophical impasse with OLPC,” Mr. Mulloy said. He added that Mr. Negroponte had demanded that Intel stop selling its own-designed laptop, known as the Classmate, in developing countries and stop supplying its chips to other laptops marketed to schoolchildren in those countries.

“We can’t accommodate that request,” Mr. Mulloy said.

This is unfortunate, however, AMD, which is the current supplier, is capable enough of handling the requirements here. It’s been really hard for OLPC to solidify orders for the low cost PC, and it needs more demand so it can scale to drive down costs. I believe part of the motivation for Negroponte to be the sole supplier of these low costs PCs stems from that.