The idea of charity gift cards has been around for a while but a major hurdle was the lack of legitimacy with regards to the authenticity of several of the outlets that are dabbling in this space. This New York Times article sheds some more light into charity gift cards and names a few of the bigger players.
“This is a movement that has exploded in the last year,†said Trent Stamp, president of Charity Navigator, a Web site that uses information from federal financial filings to evaluate charities.