“Lend Me Some Sugar” is essentially American Idol for social entrepreneurs

The latest project from Virgance:
How Lend Works: Lend Me Some Sugar is essentially American Idol for social entrepreneurs. We will run a series of themed contests, each one sponsored by a large brand. For example Pepsi may likely sponsor a contest in which the contestants are entrepreneurs with great ideas for how to supply the world with clean drinking water. These contests are run online and they utilize social networks to reach millions of peoplewho login each week to vote on their favorite idea. One contestant is eliminated each round and the last remaining idea wins a large cash prize (think millions) to get their project off the ground. For brands, Lend Me Some Sugar has the potential to be a highly engaging (effective?) social media marketing campaign that associates their company with doing good and for us it’s a way to turn the massive advertising budgets of these brands into funding for social activism . We’ve generated a lot of interest from brands thus far; now our priority, as we launch LMSS, is demonstrating that we have the goods to reach a large audience.

The way we aim to build a large audience is by getting one million fans on our
Facebook page: http://facebook.com/LendMeSomeSugar. If this happens, LMSS will
most certainly become a reality.


  1. This is a great idea, how do you think we can participate in lend me sugar. I am a director working in social capital in Ethiopia.
    Moges Gorfe
    Ratson Woment Youth and Children Dev. Program

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