Groupon Joins in Charity Drive

The fast growing and popular deal site Groupon has joined Charity Drive, to help groups of people get together to raise money for charity.

It is a new kind of philanthropy — the digital version of the public radio pledge drive, when businesses offer to match listener donations for a period of time.

The Pershing Square Foundation, which is affiliated with Pershing Square Capital Management, an investment firm, gave a matching grant of $400,000, and’s board of directors pitched in another $100,000. Groupon users can buy credits for half price and the foundation will match the rest — a $20 credit goes for $10, a $100 credit goes for $50 and so on. aims to give $1 million to schools through the partnership.

On, donors could buy 100 writing journals for a teacher in an impoverished part of Nevada, for instance, or three calculators and batteries for an algebra teacher in Mississippi.

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