Microsoft Tries Its Hand At Affinity Search Marketing

Tweet Microsoft feeds the hungry if you download and install their browser: Today, the Internet Explorer Team took over New York City’s Time Warner Center and San Francisco’s Justin Herman Plaza where local artists used food cans to create sculptures of the Empire State Building in New York and the Golden Gate Bridge in San … Continue reading “Microsoft Tries Its Hand At Affinity Search Marketing”

Yahoo Tries Affinity Search

TweetRelated to my previous posts on affinity search engines (see here and here), Yahoo has decided to dabble in this space: As part of Yahoo!’s Breast Cancer Awareness Month initiative, Yahoo! Search is announcing a new Infobar built on the SearchMonkey platform that will help Search users make donations to help find a cure for … Continue reading “Yahoo Tries Affinity Search”

Latest on Affinity Search Engines: Google pulls the plug on eco-friendly search engine Forestle

TweetFrom Ars Technica: Google has ended its partnership with “green” search engine Forestle, saying that the site offered “incentives to click artificially on sponsored links.” Forestle says that it is attempting to “clarify” the issue and get the site reactivated, but for now, we’ll all have to put our environmentally-conscious searching on hold.

More Affinity Search From Microsoft: Search And Give

Tweet One of the most exciting developments we’ve had in the last year was the success of our inaugural Search and Give program where your queries helped to raise more than $250,000 for local schools and non-profits. By signing up at, consumers can start donating one cent per search to more than 100,000 schools … Continue reading “More Affinity Search From Microsoft: Search And Give”

Another Affinity Search Engine: Ecocho

Tweet Here’s another affinity search engine, Ecocho, which basically take Google and Yahoo search feeds, gets a share of the advertising, and buys carbon offsets with some of that money. See our previous post on affinity search engines to get some background about this space. Here’s the review from TechCrunch.

Charity-Based Affinity Search Engines

TweetAfter my last post about FreePledge I decided that I needed to do a “charity-based affinity search engine” roundup. Two examples of these are Goodsearch, and Microsoft UK’s Click For A Cause experiment. I’ll start with some definitions and dive right in. What are charity-based affinity search engines? Internet search companies that share their paid … Continue reading “Charity-Based Affinity Search Engines” – A UK-based Charity Search Engine

Tweet I’ve written extensively about charity affinity search engines. These are search engines that attract users because they give a portion of their revenues to charity. Another one just landed on my radar– is a search engine that is powered by for both their paid listings (advertisements) and normal search listings. everyclick allocates … Continue reading “ – A UK-based Charity Search Engine”

Microsoft shares a portion of the program’s advertising revenue with charities

Tweet i’m is a new initiative from Windows Liveâ„¢ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program’s advertising revenue with some of the world’s most effective organizations dedicated to social causes. We’ve set no cap on the amount we’ll donate to each organization. The sky’s the limit. … Continue reading “Microsoft shares a portion of the program’s advertising revenue with charities”