Yahoo Tries Affinity Search

Related to my previous posts on affinity search engines (see here and here), Yahoo has decided to dabble in this space:

As part of Yahoo!’s Breast Cancer Awareness Month initiative, Yahoo! Search is announcing a new Infobar built on the SearchMonkey platform that will help Search users make donations to help find a cure for breast cancer without spending an extra dime. We teamed up with the non-profit organization Susan G. Komen for the Cure to build a SearchMonkey app that is displayed under Yahoo! Search results for dozens of popular shopping sites like Amazon, HP and If users click “Shop” and complete a purchase, the affiliate commission will go directly to Susan G. Komen for the Cure — 7.5% of the purchase price, on average. And to encourage folks to use the enhancement, called Search for a Cause, Yahoo! will donate a dollar for every user that adds the application up to $25,000.


Other blog posts on affinity search engines:

Another Affinity Search Engine: Ecocho

Latest on Affinity Search Engines: Google pulls the plug on eco-friendly search engine Forestle – A UK-based Charity Search Engine

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