Broadcast Your Cause: YouTube

Not sure if I’ve ever talked about YouTube’s non-profit program so here it is really quickly:

You can use YouTube as a free marketing tool to spread awareness about your nonprofit. The purpose of the program is to allow you to connect with supporters, volunteers, and donors in a cost effective way (free!). Youtube will add your video to the “Non-profit channel” and it can be watched by all of YouTube’s loyal nonprofit channel viewers.

Also note that the first three hundred nonprofits to sign up will receive a free video camera! Here is more information from YouTube:

Your Nonprofit channel includes:

* Premium branding capabilities and increased uploading capacity
* Rotation of your videos in the “Promoted Videos” areas throughout the site
* The option to drive fundraising through a Google Checkout “Donate” button

Here’s the link to apply:

Call for Acumen Fund Fellows Class of 2009

From their website:

Each year, the Acumen Fund Fellows Program provides extraordinary young professionals with a unique opportunity to use their skills to effect real social change with our portfolio organizations in Kenya, Tanzania, South Africa, India and Pakistan, and to build lasting relationships with other like-minded individuals. Joining us in September, fellows will spend one year working with our team and with local entrepreneurs, gaining intensive experience in price performance, logistics, distribution systems, scaling and innovative technology. Fellows will learn and apply these skills while enjoying an unusual level of responsibility both at Acumen Fund and within our portfolio organizations.

Ideal fellows include those who have already decided on a career in venture philanthropy, those who are seeking a career at the highest levels in the corporate world but want to better understand and have an impact on problems of global poverty, and budding social entrepreneurs who want to learn about managing organizations in the most demanding settings.

To read more, check out the application website.

Lending In The Developing World– Gaining Scale and Reducing Costs with Technology

Interested in how technology can enable and improve credit lending in developing countries? Check out this conference next week:

The International Finance Corporation and the Consultative Group to Assist the Poor, in collaboration with Visa International, are pleased to organize a global conference on “Next Generation Access to Finance: Gaining Scale and Reducing Costs with Technology and Credit Scoring,” that will take place September 17-19, 2007 at World Bank headquarters in Washington, D.C.

Revolution Through Social Enterprise At Pepperdine

Just a quick link to what sounds like a pretty interesting upcoming event:

Revolution Through Social Enterprise

Presented by the Geoffrey H. Palmer Center for Entrepreneurship & the Law

September 21, 2007

Across sectors, generations and disciplines, social entrepreneurs are identifying, addressing, and, in some cases, solving many of the major crises confronting our society today through the creative application of entrepreneurial principles. Bringing together youth, academics, nonprofit and corporate leaders, entrepreneurs and lawyers from around the world, this conference will showcase how the social entrepreneurship movement is transforming business, education, community development and philanthropy on a global scale.

To register for the conference, please click here

What Is Razoo? Social Networking For Changemakers

What is Razoo?

Razoo is an online community that lets you create goals and groups for raising awareness and taking action for various causes. The site is currently in public beta.

From Mashable , a blog about social networking. How did I hear about them? Through Omidyar Network, which is transitioning their community over to the Razoo platform:

We strongly believe in the power of community-based efforts, and we feel the best way Omidyar Network can continue facilitating the kind of work that’s being done both within and through is to empower communities online that are more narrowly focused on specific interests and moderated in a style of their own preference.

It seems like the Omidyar community scattering to several different platforms/communities, of which are all listed on this page (, Better World Island,, Facebook,,, etc.).

Check out Razoo’s press release which was released earlier this month: RAZOO LAUNCHES A “SOCIAL NETWORK FOR SOCIAL GOOD”. I’m planning to check out their other projects which are announced in that release.

In addition to the website, the company has launched several other platforms, each sharing the goal of inspiring giving and serving among young people. The Good Happens blog and newsletter aim to be the “MTV News” of the social good space, shining a spotlight on the good that happens around us every day. Speed Granting is both an online and offline platform that encourages and rewards social entrepreneurs for their social initiatives, and allows their peers cast votes to determine the recipients of the grants. And Brewing Good is a monthly offline event that brings together young people in a fun and creative environment to encourage, recognize and celebrate the good they are doing. Giving away up to $100,000 to help fund projects in hometowns

A Social ROI reader, Jess, writes:

My name is Jess and I work with Hamburger Helper. My job is to spread the word about Hamburger Helper’s grant program, “My Hometown Helper.” I have been reading your blog and thought you might be interested.

You have probably heard of Hamburger Helper (think, cheeseburger macaroni and the talking hand) but have you heard about “My Hometown Helper”? It helps local groups make a difference in their own community. Imagine seeding a community garden, putting a new scoreboard up at the local high school baseball field, re-stocking a small town library with new/additional books. Starting August 1st, you can apply online at for a one-time grant from $500 to $15,000 to help fund a project.

So far, thirty three towns have been helped and over $132,000 awarded. The deadline for applications is September 30, 2007.

Google Apps Office Suite For Non Profits

A few weeks old but I’m cleaning out my newsreader…

Google is opening up its educational tier of Google Apps to nonprofit organizations within the United States. Registered 501c3 nonprofits will be able to use and deploy the educational version of Google Apps, which gives organizations unlimited users, free phone support, API integration, and e-mail migration (to transfer existing in-boxes to the Apps version of Gmail).


Search Engine Marketing (SEM) For Non-Profits and Charities

Last week was Search Engine Strategies, which is the largest industry conference for internet search. Search marketers flocked to New York City to participate in workshops, network, and learn about new trends in the industry. One of the sessions was on search engine marketing for non-profits and charities and Search Engine Roundtable does a nice job transcribing it. This could be pretty useful for those of you who are responsible for marketing your non-profit or charity. Topics discussed include Google Grants, social media, and various search strategies.