GreenDimes is a new service that aims to reduce the amount of junk mail for their members:
GreenDime’s site says it has “tens of thousands of members” and the annual fee is $36 per year (a dime a day). For that price the company says it will reduce your junk mail by a 75% to 90% and plant one tree a month.
I think the idea is great– I understand the economics behind direct marketing but it’s very easy to see that junk mail is very wasteful and not environmentally friendly. Greendimes’ press page has a lot more information, and they just raised a significant amount of VC money so keep an eye out for these guys.