People who go online to donate to charity for the first time often do not return to the Internet to make later gifts,

A Target Analytics study shows that people who go online to donate to charity for the first time often do not return to the Internet to make later gifts.

“People are asking us all the time why we don’t reduce mailing costs and save paper with online fund-raising, but the simple fact is that people come online to give a gift once and don’t repeat,”

Link to NYT.