Weekend Reading: PR for Philantropy, Societal Value of Corporations

From Business Week:

Philanthropic outfits increasingly are adopting PR programs to achieve their goals. Here’s why some old PR objections are no longer valid

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From Conde Nast Portfolio:

Indeed, the likes of Robert Barro, writing in the WSJ yesterday, go one further. Never mind Bill Gates’s personal philanthropy, he says, the real good that Gates has done for the world comes from his for-profit venture, Microsoft.

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