Weekend Reading: Businesses Try to Make Money and Save the World

Here’s this weekend’s article which comes from the New York Times. I haven’t finished reading it but wanted to link to it since it’s pretty long. Here’s a great quote that gives you some flavor:

“You run into fundamental problems in trying to grow good because neither for-profit nor nonprofit is set up to do what new entrepreneurs and others are trying to do — namely, harness the power of private enterprise to create social benefit,” said Jay Coen Gilbert, co-founder of B Lab, a start-up organization based in Philadelphia that will develop what he calls “B corporations,” which engage in fourth-sector pursuits.

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