Comments on: Revisiting RED Campaign- It Only Raised $11 Million Last Year http://socialroi.com/revisiting-red-campaign-it-only-raised-11-million-last-year.html A blog about how social entrepreneurship is making this world a better place Wed, 16 Nov 2011 20:40:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Phil http://socialroi.com/revisiting-red-campaign-it-only-raised-11-million-last-year.html/comment-page-1#comment-1005 Phil Wed, 21 Mar 2007 21:22:10 +0000 http://www.socialroi.com/revisiting-red-campaign-it-only-raised-11-million-last-year.html#comment-1005 Hey, I'm a new reader to the site, so forgive the delayed comment. In reference to that RED stat, I believe the 11 million figure is in reference to the amount raised after marketing. Red raised around 100 million (offhand) and spent 88 million in marketing. While this raises a new set of questions, it makes the 11 million figure sound less pitiful. In addition, naturally there are benefits outside of revenue to the RED project- essentially, it increased cultural awareness of AIDS in AFrica. While that may not have translated to sales, it could help other causes gain more traction. Still- they are tough figures to look at... Hey, I’m a new reader to the site, so forgive the delayed comment.

In reference to that RED stat, I believe the 11 million figure is in reference to the amount raised after marketing. Red raised around 100 million (offhand) and spent 88 million in marketing. While this raises a new set of questions, it makes the 11 million figure sound less pitiful.

In addition, naturally there are benefits outside of revenue to the RED project- essentially, it increased cultural awareness of AIDS in AFrica. While that may not have translated to sales, it could help other causes gain more traction.

Still- they are tough figures to look at…

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