Research shows that cause-related marketing can increase sales by as much as 74 percent

Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business, MarketingCharts reports.

The 2008 Cone/Duke University Behavioral Cause Study finds a strong link between cause-related marketing and consumer choice.

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