Peaceworks In Business Week: Making Social Entrepreneurship Matter

Here’s a article about Peaceworks, a “successful global business that promotes peace through commercial ventures among Israelis, Palestinians, Egyptians, Turks, Indonesians, and Sri Lankans”. They are pioneering a different flavor of social entrepreneurship that is promoting peacemaking through business.

“We are using market forces to achieve the goal of peace and coexistence,” says Lubetzky. Having foes unite in business, he explains, works on three levels: First, it helps break down stereotypes; second, it creates an incentive to continue to work together; third, in doing so, it helps puts an end to regional violence and fundamentalism that feeds off despair.

The article discusses the story of the founder, Lubetzky, and how he started PeaceWorks.

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