Non-profits test out new analytics software for social investing

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Interesting article on social investing–

The application, which is based on Salesforce, comes out this fall and is being tested by more than 50 non-profits and charities. It tracks what a more conventional investor might look for — revenue, return-on-equity and assets and liabilities. But it also follows less traditional metrics that a non-profit user can design, like school drop-out rates for an education program or mosquito bed-net sales. Acumen will offer it for free to non-profits and work out other financial arrangements with some of the larger foundations.

Link.

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