MSN Partners With WhatOnEarthIsGoingOn- Cause Marketing

The portal doesn’t seem to be live yet.

As cause marketing gains popularity, MSN aims to help it along. The company announced last week that it would partner with WhatOnEarthIsGoingOn to create an online community by which brands can connect with consumers through issues they find important.

The whatonearthisgoingon.msn.com portal will tap MSN’s existing user base to create an online community where they can learn about and act upon social issues. The site will then target them with relevant marketing programs from “like-minded brands.”

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