Hat tip to TechCrunch, “Microsoft’s i’m Initiative, which launched in March 2007, has expanded to include Hotmail. The program donates a portion of the ad revenue generated through Hotmail and Messenger to any of ten worthwhile causes.”
Background on Microsoft i’m:
i’m is an initiative from Microsoft. Every time you use Windows Live™ Messenger or Windows Live Hotmail®, our free webmail service, Microsoft shares a portion of the program’s advertising revenue with an organization of your choice from a selection of some of the world’s most effective organizations dedicated to social causes. We’ve set no cap on the amount we’ll donate to each organization. The sky’s the limit. And it’s free.