Richard Branson, the famous entrepreneur who founded the Virgin companies, announced today at the Clinton Global Initiative that he will be giving away 100% of his profits from his travel-based businesses to fight global warming.
“We must not be the generation responsible for irreversibly damaging the environment,” said Branson. “We must hand it over to our children in as near pristine condition as we were lent it from our parents.”
One of the areas that he is targeting is alternative fuels. There is a lot of money (philanthropy and venture capital) going into this area. Expect good things to come out of it.