The Facebook App Causes came rushing out of the gate several years ago but never lived up to all the hype. However, word is that the company is planning to roll out major new features in the coming months, with a full launch planned for mid-March.
The design has been streamlined from the clunky-feeling app to focus on the key aspects of Causes today. A big rotating image shows major Causes across the top of the site, with recent activity by your Facebook friends underneath. The search bar, along with links to your profile and to finding or starting a Cause are located across the top navigation bar. To their right, you’ll find an image of yourself (your Facebook photo) as well as the amount of money you’ve raised and the number of actions you’ve taken. Below on the right-hand side, you’ll see a link to your profile, your friends’ new Causes, and the Causes raising the most money on the site.
We hope that this pivot will help the Causes team deliver some needed innovation into the space.