Seth Godin is a marketing guru responsible who has written several brilliant books on marketing, including Purple Cow, All Marketers Are Liars, and Free Prize Inside.
He writes a wonderful blog over at sethgodin.typepad.com and the points he makes about marketing are pretty relevant to social entrepreneurship and I’ve picked up several nuggets from him that shape the way I think about marketing.
A recent blog he wrote titled “The Problem With Prototypes” discusses the problem with prototypes and there is a line in it that I just have to quote:
Most people you know are not as conceptual as you are, especially about stuff you really care about.
I think its important to keep this in mind since social entrepreneurs are a rare breed.
What is NetImpact? Their website does a good job explaining:
Net Impact is a network of more than 13,000 new-generation leaders committed to using the power of business to improve the world. It is also one of the most innovative and influential networks of MBAs, graduate students and young professionals in existence today.
Our members believe that business can both earn a profit and create positive social change. Through a central office in San Francisco and more than 100 chapters in cities and graduate schools around the globe, Net Impact offers a portfolio of programs that enable members to transform this ideal into measurable results.
Basically this is a network of:
* Thought-Leaders for the future of business
* CSR Leaders
* Social Entrepreneurs
* Environmental & Renewable Energy Experts
* Nonprofit Directors
* International Development Specialists
* Socially-Responsible Investors
It seems like a good place to network and has a slick business-network feel to it, probably because its core constituency is the business school population. I don’t offer that much in this post besides a summary so I’ll try to get a better scoop on this organization, and how it could help.
For all you aspiring social entrepreneurs, check out the GTD links over at the bookmarking site delicious.
From the davidco website:
GTD® is the popular shorthand for “Getting Things Done®”, the groundbreaking work-life management system and book by David Allen that transforms personal overwhelm and overload into an integrated system of stress-free productivity.
GTD has a huge cult following among the tech crowd and I find the tips and pointers pretty useful when it comes to managing my day. This was the single-most useful tool that allowed me to multi-task and get a lot done. The thing is that I don’t use is 24/7/365, but when I need to get things done, I turn it on. It allows me to get a lot done (when I have a lot to do) and come away from the day feeling organized, unstressed, and in control. It might seems like there isn’t a really good place to start if you don’t own the book, but I don’t think this is really true. My point of entry was through here.
Browse through the links available, buy the book on Amazon, and even contribute your own ideas to the “gtd” tag on delicious.
Just a reminder to those of you social entrepreneurs surfing on through. I offer a list of charitable services to social entrepreneurs and they can be found under the “Pages” menu on the top right of the page you are currently viewing. If you are interested, feel free to shoot me an email. In addition, several people have contacted me to donate their time and services. If you’d like to help out, definitely email me and I’ll add you to my list. My email is john at socialroi dot com.
On a tangent, I just found this site called Favorville that does something similar to what I’m doing. Its basically a Web 2.0 idea thats trying to create a favor exchange. I haven’t used it yet but let me know if you think its worth checking out. I’ll check it out soon– in fact, reviewing and publicizing sites like this is one of my goals with this website so be sure to check back for more pieces of companies and services like these.
Omidyar.net isn’t well publicized but I’ve been hanging out there recently. It seems like a nice little community so if you are a social entrepreneur and looking for a community of people to share your interests with, head over and dive right on in. The people are pretty nice and you’ll recognize some companies from Fast Company’s Social Capitalist Awards.
I want to help get the word out about social entrepreneurship and I know that there’s a lot going but if you look on the web, you don’t really see or hear that many stories.
In an attempt to address this, I’ll take applications from any social entrepreneurs out there who wants to put his/her story on the web. So for those of you who are doing stuff and want a voice on the internet, send me your information.