Google just announced Google for Nonprofits, which is a this program that bundles together a bunch of useful Google products and services:
Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. If approved, you can access our suite of product offerings designed for nonprofits: up to $10,000 a month in advertising on Google AdWords to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause. We’ve also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.
Here’s the link to the website, and a link to the blog post introducing this new service.
Did you join in Chrome for a Cause? The $1 million tab-heavy campaign has come and gone (with a 250 tab per day maximum, much to our click-frenzied dismay), and Google’s tallied up the final scores. Of the nearly 60.6 million tabs “donated”, 16.2m went for vaccinations, 14.8m tabs for trees, 14.1m for water… 8.6m for books and 6.8m for shelter.
Here’s another tech startup that makes donating to charity much easier.
SwipeGood is the company and their process is pretty straight forward. The way it works is that your credit card transactions are rounded to the nearest dollar and the actual difference from the rounding (less than a dollar) is given to a charity of your choice.
Currently, that list is small, but it includes popular choices such as charity:water and DonorsChoose.org.
On average, SwipeGood users end up donating about $20 each per month. The “spare change” is totaled and charged on a monthly basis. Of those amounts, SwipeGood pockets around 5% — a relatively small amount that serves to cover their operating expenses.
Google is marketing its web browser, Chrome, with an extension where your web surfing and usage of the browser can support a list of causes. The Google Chrome blog does an excellent job in simply describing the campaign:
Starting today, we invite you to support five worthy causes by counting and “donating” the tabs you open in Chrome.
Everyone’s total tabs will determine a charitable donation made on behalf of the Chrome community, up to one million dollars. Here’s what your tabs can do:
10 tabs = 1 tree planted
10 tabs = 1 book published and donated
25 tabs = 1 vaccination treatment provided
100 tabs = 1 square foot of shelter built
200 tabs = 1 person’s clean water for a year
To find out more about this effort and the organizations we’re partnering with, visit google.com/chrome/intl/en/p/cause/.
One of the founders of Facebook is working on a new startup that’s trying to create a social network with a focus on charities called Jumo, which just went into beta today:
Jumo aims to help you discover what causes matter to you by allowing you to follow specific charities as well as keep tabs on what your friends are following. Seems simple enough.
On Jumo each cause/charity has its own relevant news stream, sort of like what would happen if the Facebook app, “Causes,” coincidentally started by Sean Parker and former Zuckerberg roommate Joe Green, had its own social network that allowed you to actually “friend” charities.
Here’s an informative piece on the technologies, economics, and pitfalls of using text message based charitable donations:
Texted donations currently are limited to $5 and $10 increments and capped by mobile phone companies at five a month from a single phone.
But that’s not the only downside. There are huge costs to setting up a short code number and then you have to spend even more money on spreading the word about it:
Thus far, nonprofits have also had to share the five-digit codes, called short codes, which means relying on donors to remember a particular key word like “Haiti” or “aid” to ensure that gifts go to the intended charity. Mr. Eberhard said short codes were expensive, about $12,000 each, and so companies can offer only a few to their clients
Perhaps most important, many nonprofits simply cannot afford the kind of promotional campaign needed to publicize mobile giving efforts, nor do they benefit from the kind of exposure that a round-the-clock, disaster-driven news event provides.
Crowdrise aims to make raising money for a cause not just easy, but also fun. Setting up a page to support something you care about takes less than a minute. Then, friends and family can be invited to be sponsors by donating any amount of money, large or small. You don’t have to run a marathon. You can volunteer at a soup kitchen or do whatever strikes your fancy. But Ms. Wittenberg, who has already sent her e-mail to 33,000 runners based in the United States and will soon send one to the 27,000 or so based elsewhere, hopes that anyone running in New York on Nov. 7 will use Crowdrise to do it for charity.
The fast growing and popular deal site Groupon has joined Charity Drive, to help groups of people get together to raise money for charity.
It is a new kind of philanthropy — the digital version of the public radio pledge drive, when businesses offer to match listener donations for a period of time.
The Pershing Square Foundation, which is affiliated with Pershing Square Capital Management, an investment firm, gave a matching grant of $400,000, and DonorsChoose.org’s board of directors pitched in another $100,000. Groupon users can buy credits for half price and the foundation will match the rest — a $20 credit goes for $10, a $100 credit goes for $50 and so on. DonorsChoose.org aims to give $1 million to schools through the partnership.
On DonorsChoose.org, donors could buy 100 writing journals for a teacher in an impoverished part of Nevada, for instance, or three calculators and batteries for an algebra teacher in Mississippi.
It’s been slow going. About 1.6 million of the group’s laptops have been distributed to date, said Matt Keller, vice president for global advocacy at the O.L.P.C. Foundation, based in Cambridge, Mass. Today, the largest concentrations are in Uruguay, at around 400,000, and Peru, at 280,000, followed by Rwanda (110,000) and Haiti and Mongolia (15,000 each).