Google is marketing its web browser, Chrome, with an extension where your web surfing and usage of the browser can support a list of causes. The Google Chrome blog does an excellent job in simply describing the campaign:
Starting today, we invite you to support five worthy causes by counting and “donating” the tabs you open in Chrome.
Everyone’s total tabs will determine a charitable donation made on behalf of the Chrome community, up to one million dollars. Here’s what your tabs can do:
10 tabs = 1 tree planted
10 tabs = 1 book published and donated
25 tabs = 1 vaccination treatment provided
100 tabs = 1 square foot of shelter built
200 tabs = 1 person’s clean water for a year
To find out more about this effort and the organizations we’re partnering with, visit google.com/chrome/intl/en/p/cause/.
Here are the rules:
- Get the Chrome for a Cause extension
- Browse the web with Chrome between December 15 – 19
- At the end of each day, you’ll be prompted to click on the extension to submit your tabs
- Choose which charity you’d like to support with that day’s tabs — you can always support the same charity, or pick a different one each day