Facebook App Causes To Pivot, Will Now Be A Web Site For Good

The Facebook App Causes came rushing out of the gate several years ago but never lived up to all the hype.  However, word is that the company is planning to roll out major new features in the coming months, with a full launch planned for mid-March.

From TechCrunch:

The design has been streamlined from the clunky-feeling app to focus on the key aspects of Causes today. A big rotating image shows major Causes across the top of the site, with recent activity by your Facebook friends underneath. The search bar, along with links to your profile and to finding or starting a Cause are located across the top navigation bar. To their right, you’ll find an image of yourself (your Facebook photo) as well as the amount of money you’ve raised and the number of actions you’ve taken. Below on the right-hand side, you’ll see a link to your profile, your friends’ new Causes, and the Causes raising the most money on the site.

We hope that this pivot will help the Causes team deliver some needed innovation into the space.

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What are benefit corporations?

Benefit corporations are new legal structures that we should know about.  It is one of several new legal structures to emerge alongside the rise of “social entrepreneurship” in recent years.  The interesting thing about these structures is that they shield the board from investor lawsuits.  In a regular corporation, any actions other than those taken with the purpose of maximizing shareholder value could be liable.

Here’s an excerpt from the article:

What is a ‘benefit corporation’?
A company whose charter allows the board to consider social or environmental objectives ahead of profits.

What is the advantage?
Protection from investor allegations of not maximizing shareholder value.

Does that make it a nonprofit?
No, a benefit corporation isn’t a nonprofit nor is it tax exempt.

How many states allow it? Seven. With bills introduced in four additional states.

What are the downsides? ‘For an investor, this is a terrible idea’ due to lack of accountability, says Charles Elson, who teaches corporate governance at the University of Delaware. If management makes a bad decision, ‘there’s very little you can do about it as a shareholder.’

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