It looks like we’re not done with affinity search engines. Here’s the latest one I spotted, called Search and Share
The fast growing and popular deal site Groupon has joined Charity Drive, to help groups of people get together to raise money for charity.
It is a new kind of philanthropy — the digital version of the public radio pledge drive, when businesses offer to match listener donations for a period of time.
The Pershing Square Foundation, which is affiliated with Pershing Square Capital Management, an investment firm, gave a matching grant of $400,000, and DonorsChoose.org’s board of directors pitched in another $100,000. Groupon users can buy credits for half price and the foundation will match the rest — a $20 credit goes for $10, a $100 credit goes for $50 and so on. DonorsChoose.org aims to give $1 million to schools through the partnership.
On DonorsChoose.org, donors could buy 100 writing journals for a teacher in an impoverished part of Nevada, for instance, or three calculators and batteries for an algebra teacher in Mississippi.
Last month saw the latest Twitter foray into social good efforts with the launch of the new Hope140 initiative. Its #EndMalaria campaign over the past week featured the TwitPay platform for donations, creating a new call to action for Hope140. Twitter users participated in World Malaria Day by retweeting and donating $10. The Case Foundation matched donations with a $25,000 grant.
#EndMalaria demonstrated that Twitter can be more than an awareness mechanism for non-profits. Further, Twitter is using its Promoted Tweets feature as public service vehicle, launching with two charities; Room to Read, which is campaigning to promote the building of their 10,000th library, and Partners in Health. Now Twitter’s non-profit offering provides comprehensive capabilities, from click-throughs and retweets to bona fide donations and public service announcements.