“In the last two years, China’s corporations have become much more aware of philanthropy and social responsibility and are putting a much higher priority on it”

From the New York Times:

“In the last two years, China’s corporations have become much more aware of philanthropy and social responsibility and are putting a much higher priority on it,” said Zhihua Yan of Z. H. Studio, a media and marketing consultancy in Beijing. “They are striving to innovate ways they can give back to the community.”

Donations in the country soared last year to 107 billion renminbi, or $15.7 billion, three times their level the previous year, according to a recent report by Jia Xijin and Zhao Yusi at the NGO Research Center at Tsinghua University in Beijing. About $11 billion of that went to relief efforts after the May 2008 Sichuan earthquake.

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